The social media giant has over a 1 billion users and people are watching 50% more video on the platform year over year. For marketers and small business owners, this represents a huge opportunity to get in front of a target audience.
Like pay-per-click advertising, you have control over your daily budget. What is unique is you only pay when someone engages with your ad, and if viewers skip the ad before it’s over, you don’t pay for that video ad playing.
You can give video campaigns in a range of video formats to engage customers on YouTube and video partner sites.
Video formats include:
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